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Experienced
webmasters know there are special sources or
places on the web which will send massive amounts of
traffic to your site. They also know, if harnessed
properly, these mega traffic sites will supply any web site
with a steady stream of visitors.
Perhaps
the best source of web site traffic is Google.
That's not exactly a Newsflash, but the key to getting
massive amounts of traffic from Google is to go wide and
long. With this strategy, instead of targeting highly
popular keywords which may be too competitive for your site
to win, you create a whole multitude of lesser known long
tail keyword phrases to bring in the traffic.
This
traffic takes longer to build but because very few
webmasters bother with these longer phrases, your keywords
will be more stable and secure. Develop a whole list of
these traffic generating keyword phrases and Google will
reward you with a whole flood of targeted visitors stemming
from these thousands of small dribbles of long tail keyword
traffic.
Turning
these dribbles of traffic into massive amounts is
not a difficult task. One very effective way to tap into
the entire search engine source of traffic is to tag
everything. Tags are just another name for keywords. As Web
2.0 or Social Bookmarking sites become more and more
popular, tagging will become extremely important.
You
must be especially careful of how you tag the content
on your site or sites. If you're using a blogging system
like WordPress, all your categories will be considered tags
automatically. If you're creating URLs, be careful to place
your keyword phrase in your links.
Another
effective way to tap into the whole keyword traffic
system is to include your keyword phrase or variations of
it in your articles while promoting your site. Place your
anchor text in your links in the resource box at the end of
each article.
Over
time, as these articles become distributed all over
the web, they will create a steady stream of targeted
visitors to your site. Simple, effective and very powerful.
You
are probably tired of hearing about Web 2.0 and the new
Social Bookmarking sites but they are some of the best
places for massive traffic on the web. Any webmaster who
has been Slashdotted already knows this fact all too well;
if you get a listing on the homepage of Slashdot.com you
will immediately start receiving thousands of visitors to
your site. It can be somewhat scary.
A
similar experience is getting one of your articles
published in ezines run by Addme.com, SiteProNews.com,
WebProNews.com, as well as others. These ezines go out to
hundreds of thousands of readers and can produce massive
traffic back to your site.
However,
much of this sudden traffic is only temporary and
most savvy webmasters know it would be wise to try and
capture the contact information of these temporary visitors
for follow-up targeting. Turn that temporary visitor into a
patron of your site by offering a free ecourse or an email
newsletter.
The
same marketing technique should be applied to traffic
coming from all these social media sites. Don't think of
your traffic as just numbers in your website's stats, but
rather as potential customers who will return to your site
again and again.
Keep
this strategy in mind as you target some of these Top
Sources of massive traffic on the web:
You
should be actively promoting these social bookmarking
sites by allowing your visitors to easily bookmark your
content. You should be creating your own content on sites
like Squidoo and placing links back to your site.
Of
course, there are countless other sources of massive
traffic on the web. Press releases is another effective way
of quickly drawing in massive traffic to your site. Sites
like PRWeb can deliver targeted traffic very quickly and
efficiently.
Another
very effective and high converting venue you should
try is Yahoo! Answers, a simple process where users post a
question and other members/experts offer answers. Used
correctly this can be a good source of targeted traffic.
Don't
forget other important search engines such as MSN
Live. Traffic from MSN has earned a solid reputation for
converting very well. So optimize your web pages for MSN
Live Search and you will probably see an increase in your
sales as well as your traffic.
Always
keep in mind, the underlying key factor running
through all these sources of massive traffic is unique
quality content. You must create good original content on
your sites as well as in your articles and posts. Your
content must be informative, useful or entertaining. For in
the end, it is this quality content that will create the
interest, the links and the massive traffic to your site.
Don't
ignore this factor or your quest for massive web site
traffic will be extremely difficult, if not impossible to
achieve.
From
my personal experience of around two years as a home business website
operator as well as owner, I have spent enough time learning and
unlearning. Observing other sites and constantly reading and
contributing in online forums about managing a website.
Having
a website is all about being able to draw targeted traffic to
you site. The more the traffic- betters the sales- improved
commissions. This is everyone’s ultimate goal behind running
a home business website!
Striking
a balance is the key - understanding visitor’s
psyche and the algorithm the spiders follow. Here, we will discuss a
few important aspects of visitor’s psyche; we will
concentrate on home page only, considering it’s the first
impression. Home page is also called the index page.
Point 1. An uncluttered home
page
is the
most important criteria of all. Let the home page be clean, simply
formatted with readable font and suitable background color. Consider
all these aspects. Unusual fonts, however attractive, should be avoided
to play safe.
Point 2. You should make
sure you
are
not filling up your home page with all and sundry affiliate links.
Google will, in all possibilities not rank the page as well as you want
it or expect it to. Google values content. Let your home page have
information about main theme of the site. Try to cover as many aspects
or points connected with your main theme on your front page. This way
you will attract targeted traffic and move up the search engines
faster. Google will visit your site more often.
Point No.3. Keep the visitor
in
mind:
While you are designing your home page or writing content for it, keep
your visitor in mind. His background, his interest, his benefit.
Instead of your designing skills, your control over the language and so
forth. Check other websites from a layman’s point of view and
see what kind of content holds your interest. Apply the same principal
for your own.
Point No 4. Body copy of the
home
page
should sound easy and interesting to read. Your headline, your punch
line, everything should have an effect. At the same time -
don’t exaggerate. Don’t lie. Don’t over
emphasize. A chunk of people look at any kind of activity done on the
internet as scam. Be simple yet convincing.
Point No.5. Let your home
page
have
clear cut paths. If your main theme is fitness let the pages directly
connected to your home page be directly related to fitness. Like diets,
aerobics, fitness chart, yoga etc. But when a visitor clicks on your
diet page, on this new page, along with info on aerobics, you can have
a link that’s talking about free music downloads to do
aerobics at home. It’s connected and yet sort of diversifies.
But you have to be careful. Excess of these things will mar your main
theme. This will affect your Search Engine Ranking (SER).
Besides
the above, here are a few quick tips: Don’t change
your home page too often. Neither the layout, design, nor the key
phrases you are optimizing it for. While exchanging links, make sure
your anchor tags contain your main keyword. Optimize one keyword per
page. Googlebot treats each page is a separate website. So try to take
time with each page. Let each page be well optimized, interesting and
informative and complete in all respects.
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